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.process-steps span,.guide-form .muted,.design-content .muted{color:var(--ink)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(max-width:780px){.header-inner{gap:12px}}

/* Foolish / expressive editorial refinement. The logo and core palette stay intact. */
:root{--ease:cubic-bezier(.22,1,.36,1)}
.site-header{background:rgba(244,243,238,.82);backdrop-filter:blur(22px) saturate(110%);-webkit-backdrop-filter:blur(22px) saturate(110%);transition:box-shadow .24s}
.site-header.is-scrolled{box-shadow:0 8px 32px #18191608}
.button{position:relative;overflow:hidden;isolation:isolate;transition:background .24s,transform .24s var(--ease),box-shadow .24s}
.button:after{content:'';position:absolute;inset:0;z-index:-1;background:linear-gradient(115deg,transparent 20%,#ffffff24 48%,transparent 78%);transform:translateX(-110%);transition:transform .6s var(--ease)}
.button:hover{transform:translateY(-3px);box-shadow:0 10px 26px #18191615}
.button:hover:after{transform:translateX(110%)}
.button:active{transform:translateY(0)}
.button:disabled{transform:none;box-shadow:none}
.text-link{background:linear-gradient(currentColor,currentColor) bottom left/0 1px no-repeat;transition:background-size .24s,padding .24s;border-bottom-color:var(--rule)}
.text-link:hover{background-size:100% 1px}
.hero{position:relative;padding-top:34px;padding-bottom:48px}
.hero-top{display:flex;align-items:start}
.hero .eyebrow{margin:0}
.hero-statement{margin:38px 0 50px}
.hero h1{max-width:none;font-size:clamp(72px,10.5vw,158px);line-height:1.02;letter-spacing:-.035em;font-variation-settings:'wdth' 100,'opsz' 96}
.headline-line{display:block;overflow:clip;padding-bottom:.085em;margin-bottom:-.04em}
.headline-line:nth-child(2){text-align:right}
.headline-line>span{display:block}
.hero-bottom{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.hero-quote{margin:0}
.hero-quote p{font:700 clamp(24px,2.6vw,38px)/1.15 Bricolage,Arial,sans-serif;letter-spacing:-.02em;max-width:460px}
.hero-quote cite{display:block;margin-top:14px;font:400 13px/1.5 Geist,Arial,sans-serif;color:var(--graphite)}
.hero-copy{font-size:17px;line-height:1.55;margin:0;max-width:540px}
.hero-actions{margin-top:24px}
.founder-cta{display:inline-flex;align-items:center;gap:18px}
.founder-cta svg{width:22px;height:22px;flex-shrink:0;transition:transform .2s var(--ease)}
.founder-cta:hover svg{transform:translateX(4px)}
.name-story blockquote{margin:0}
.name-story blockquote>p{font:400 17px/1.65 Geist,Arial,sans-serif;letter-spacing:0}
@media(prefers-reduced-motion:no-preference){
 .headline-line>span{animation:headline-enter .95s var(--ease) both}
 .headline-line:nth-child(2)>span{animation-delay:.12s}
 .hero-top,.hero-bottom{animation:copy-enter .75s .2s var(--ease) both}
}
@keyframes headline-enter{from{transform:translateY(110%)}to{transform:translateY(0)}}
@keyframes copy-enter{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
#retention-gaps{padding-top:100px;padding-bottom:120px}
#retention-gaps .section-heading{grid-template-columns:1.6fr 1fr;align-items:center;margin-bottom:56px}
#retention-gaps h2{font-size:clamp(42px,5.4vw,82px)}
.problem-grid{grid-template-columns:1.25fr .85fr .9fr;gap:48px;border:0;padding:0;align-items:start}
.problem-grid article{border-top:1px solid var(--rule);padding-top:22px}
.problem-grid article:nth-child(2){margin-top:100px}
.problem-grid article:nth-child(3){margin-top:48px}
.problem-grid article:first-child h3{font-size:clamp(34px,3.5vw,50px);max-width:360px}
.problem-grid p:not(.eyebrow){max-width:360px}
/* The previous center-focused slider, recast in Foolish's materials. */
.creative{position:relative;overflow:hidden;background:var(--mist);padding-bottom:64px;border:0}
.creative .section-heading{grid-template-columns:1.3fr 1fr;margin-bottom:0;align-items:start}
.creative h2{font-size:clamp(48px,6.2vw,94px)}
.creative-intro{padding-top:8px}
.creative-intro .muted{color:var(--ink);font-size:13px;max-width:350px}
.gallery-stage{margin-top:4px;position:relative}
.gallery-track{position:relative;--card-width:310px;display:flex;align-items:center;gap:32px;overflow-x:auto;overflow-y:hidden;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;padding:72px max(24px,calc((100% - var(--card-width))/2)) 80px;scrollbar-width:none;perspective:1500px;outline-offset:-8px}
.gallery-track::-webkit-scrollbar{display:none}
.gallery-card{flex:0 0 var(--card-width);max-width:none;scroll-snap-align:center;position:relative;transform:translateY(var(--card-y,0px)) rotate(var(--card-r,0deg)) scale(var(--card-s,1));transform-origin:50% 75%;transition:transform .45s var(--ease);will-change:transform}
.gallery-card-link{display:block;border-radius:14px;border:1px solid #ffffffb8;padding:8px 8px 0;background:linear-gradient(140deg,#ffffff80,#f4f3ee48);box-shadow:inset 0 1px 0 #fff,0 18px 38px #18191614;overflow:hidden;transition:box-shadow .24s,border-color .24s,translate .24s var(--ease)}
.gallery-card-link:hover{box-shadow:inset 0 1px 0 #fff,0 25px 46px #18191625;border-color:#fff;translate:0 -8px}
.gallery-image{height:auto;aspect-ratio:2/3;border-radius:8px;background:var(--ink)}
.gallery-image>img{width:100%;height:auto;min-height:0;object-fit:contain;display:block;transform:translateY(0);transition:none;will-change:transform}
.gallery-card-link:hover .gallery-image>img{transform:translateY(0)}
.gallery-card-link[data-preview-start] .gallery-image>img{transform:translateY(-54px)}
.gallery-card-link[data-preview-start] .gallery-open{display:none}
.gallery-open{bottom:14px;left:auto;right:14px;background:#f4f3eee6;border:1px solid #ffffffce;box-shadow:0 6px 20px #0002,inset 0 1px 0 #fff;backdrop-filter:blur(15px);-webkit-backdrop-filter:blur(15px);color:var(--ink);border-radius:30px;padding:10px 15px;opacity:1;font-size:12px;pointer-events:none;transition:opacity .2s}
.gallery-card-link:is(:hover,:focus-visible) .gallery-open{opacity:0}
.gallery-caption{justify-content:space-between;align-items:center;gap:16px;padding:17px 12px 21px}
.gallery-caption strong{font-size:17px;font-weight:500;line-height:1.25}
.gallery-caption small{font-size:12px;color:var(--ink);margin-top:5px}

.gallery-bottom{padding-top:0;align-items:center}
.gallery-bottom>.muted{color:var(--ink);font-size:14px}
.gallery-controls{display:flex;align-items:center;gap:12px;padding:6px;background:linear-gradient(125deg,#ffffffaa,#f4f3ee55);border:1px solid #ffffffc9;box-shadow:inset 0 1px 0 #fff,0 10px 28px #1819160c;border-radius:40px;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}
.gallery-controls .outline-button{min-height:44px;border:0;border-radius:28px;font-size:13px;padding:11px 18px}
.gallery-controls .outline-button:hover{background:#ffffffaa}

/* Alternating scale and deliberate offsets carry the editorial rhythm down the page. */
.approach{padding-block:120px}
.approach-copy h2{font-size:clamp(44px,5.5vw,82px)}
.playbook{padding-top:84px}
.retention-pillar summary{transition:padding .24s,color .24s}
.retention-pillar summary:hover{padding-left:6px}
.retention-pillar[open] .pillar-description,.faq details[open]>p{animation:detail-in .24s var(--ease)}
@keyframes detail-in{from{opacity:0;transform:translateY(-5px)}to{opacity:1;transform:none}}
.bfcm .section-heading{grid-template-columns:1.5fr 1fr}
.bfcm h2{font-size:clamp(50px,6.2vw,94px)}
.bfcm-grid{grid-template-columns:1.15fr .85fr;gap:clamp(48px,7vw,100px)}
.bfcm .guide{position:sticky;top:120px;margin-top:90px;background:var(--mist);padding:28px;max-width:480px;justify-self:end}
.guide-cover{transform:rotate(-4deg);box-shadow:12px 16px 22px #1819161c;transition:transform .6s var(--ease);margin-top:-100px;margin-bottom:38px;width:86%}
.guide:hover .guide-cover{transform:rotate(0) translateY(-8px)}
.guide-cover img{background:var(--ink)}
.guide-input-row .button:disabled{background:var(--ink);border-color:var(--ink);opacity:1}
.process-strip{padding:56px 0;background:var(--paper)}
.process-steps>div{border-top:1px solid var(--rule);padding-top:20px}
.about{grid-template-columns:1.08fr .92fr;gap:clamp(50px,7vw,100px)}
.founder-portrait{position:sticky;top:125px}
.founder-portrait img{transition:clip-path .7s var(--ease);clip-path:inset(0 0 0 0)}
.about-copy{padding-top:80px}
.about-copy h2{font-size:clamp(38px,4.2vw,62px)}
.values .section-heading{grid-template-columns:1.5fr 1fr}
.values h2{font-size:clamp(48px,6vw,90px)}
.values-grid{grid-template-columns:1.2fr .8fr;gap:24px 80px;align-items:start}
.values-grid article{padding-block:28px 40px}
.values-grid article:nth-child(even){margin-top:96px}
.values-grid h3{max-width:420px;font-size:clamp(28px,3.25vw,46px);margin-top:28px}
.values-grid article:nth-child(even) h3{font-size:clamp(26px,2.5vw,36px)}
.values-grid p{max-width:440px;font-size:17px}
.values-grid svg{width:40px;height:40px}
.contact{padding-top:110px}
.contact h2{font-size:clamp(56px,7.4vw,112px)}
.contact-grid{grid-template-columns:1.45fr .55fr;gap:44px}
.footer-wordmark{margin-top:32px}
.design-toolbar{background:#f4f3eef0;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}
#booking-dialog::backdrop,#design-dialog::backdrop{backdrop-filter:blur(9px);-webkit-backdrop-filter:blur(9px)}
.in-view{animation:section-in .7s var(--ease) both;animation-delay:var(--reveal-delay,0ms)}
@keyframes section-in{from{opacity:.25;transform:translateY(30px)}to{opacity:1;transform:none}}
@media(min-width:1600px){.gallery-track{--card-width:350px}.hero-statement{margin-block:50px}.hero{padding-top:48px}}
@media(max-width:1100px){.hero-bottom{gap:48px}.problem-grid{gap:32px}.problem-grid h3{font-size:25px}.gallery-track{--card-width:280px;gap:26px}.values-grid{gap:24px 50px}.contact-grid{grid-template-columns:1.25fr .75fr}}
@media(max-width:780px){
 .hero{padding-top:28px}.hero-top .eyebrow{max-width:280px;font-size:11px}
 .hero-statement{margin:36px 0}.hero h1{font-size:clamp(40px,10.5vw,80px);line-height:1.05}.headline-line:nth-child(2){text-align:left}
 .hero-bottom{grid-template-columns:1fr;gap:24px}.hero-quote p{font-size:24px}.hero-quote cite{margin-top:8px}.hero{padding-bottom:25px}.hero-copy{font-size:16px;max-width:500px}.hero-actions{gap:22px;margin-top:24px}.hero-foot{margin-top:38px;padding-block:20px;font-size:10px}
 #retention-gaps{padding-block:64px 80px}#retention-gaps .section-heading{grid-template-columns:1fr;gap:24px;margin-bottom:36px}#retention-gaps h2{font-size:42px}
 .problem-grid{grid-template-columns:1fr;gap:28px}.problem-grid article,.problem-grid article:nth-child(n){margin-top:0;padding-block:22px 0;border-top:1px solid var(--rule);border-bottom:0}.problem-grid article:first-child h3{font-size:34px}.problem-grid article h3{font-size:28px;max-width:400px}.problem-grid article .eyebrow{margin-bottom:20px}
 .creative{padding-bottom:42px}.creative .section-heading{grid-template-columns:1fr;gap:24px}.creative h2{font-size:46px}.creative-intro{padding:0;max-width:550px}.creative-intro>p{font-size:16px}.creative-intro .muted{font-size:12px;max-width:450px}
 .gallery-track{--card-width:min(72vw,310px);gap:20px;padding-top:46px;padding-bottom:54px}.gallery-image{height:auto;aspect-ratio:2/3}.gallery-caption{padding:17px 8px}.gallery-caption strong{font-size:16px}.gallery-bottom{flex-direction:column;gap:18px}.gallery-bottom>p{max-width:none!important;font-size:13px;text-align:center}.gallery-controls{align-self:center}.gallery-controls .outline-button{padding:11px 16px}.gallery-card-link{border-radius:12px}.gallery-open{padding:9px 13px}.gallery-caption small{font-size:12px}
 .approach{padding-block:72px}.approach-grid{gap:36px}.approach-copy h2{font-size:46px}.playbook{padding-top:0}
 .bfcm .section-heading{grid-template-columns:1fr}.bfcm h2{font-size:46px}.bfcm-grid{grid-template-columns:1fr;gap:70px}.bfcm .guide{position:relative;top:auto;margin-top:40px;justify-self:center;padding:25px;max-width:480px;width:100%}.guide-cover{margin-top:-65px;width:84%;max-width:300px;margin-bottom:32px}
 .process-strip{padding-block:45px}.about{grid-template-columns:1fr;gap:36px}.founder-portrait{position:static;width:85%;max-width:470px}.about-copy{padding-top:0}.about-copy h2{font-size:42px}.about-copy h2 br{display:none}
 .values .section-heading{grid-template-columns:1fr}.values h2{font-size:46px}.values-grid{grid-template-columns:1fr;gap:0}.values-grid article:nth-child(n){margin:0;padding-block:28px 34px}.values-grid article:nth-child(n) h3{font-size:30px;max-width:420px}.values-grid p{font-size:16px}.values-grid svg{width:32px;height:32px}
 .contact{padding-top:72px}.contact-grid{grid-template-columns:1fr;gap:32px}.contact h2{font-size:50px}.footer-wordmark{margin-top:25px}
}
@media(max-width:360px){.hero-actions{gap:14px}.hero-actions .button{padding-inline:15px}.hero h1{font-size:36px}.hero-quote p{font-size:23px}.hero-foot{font-size:9px}.brand img{width:180px}}
@media(prefers-reduced-motion:reduce){
 .headline-line>span,.hero-top,.hero-bottom,.in-view,.pillar-description,.faq details[open]>p{animation:none!important;transform:none!important}
 .gallery-card,.gallery-card-link:hover,.button:hover,.guide-cover,.guide:hover .guide-cover{transform:none!important;translate:none!important}.gallery-image>img{transform:none!important}.gallery-card-link[data-preview-start] .gallery-image>img{transform:translateY(-54px)!important}.gallery-track{scroll-behavior:auto}
}
@media(prefers-contrast:more),(forced-colors:active){.site-header,.gallery-card-link,.gallery-controls,.gallery-open,.design-toolbar{background:var(--paper);border:1px solid currentColor}}
.mobile-hint{display:none}
@media(max-width:780px),(hover:none){.desktop-hint{display:none}.mobile-hint{display:inline}}

/* MOB-inspired inversion cursor. Difference blending works without SVG backdrop filters. */
.site-cursor{position:fixed;left:0;top:0;width:60px;height:60px;z-index:2147483647;pointer-events:none;mix-blend-mode:difference;opacity:0;will-change:transform}
.site-cursor.is-visible{opacity:1}
.site-cursor>span{display:block;width:100%;height:100%;border-radius:50%;background:#fff;transform:scale(.333333);transition:transform .24s cubic-bezier(.22,1,.36,1)}
.site-cursor.is-expanded>span{transform:scale(1)}
@media(hover:none),(pointer:coarse),(prefers-reduced-motion:reduce),(forced-colors:active){.site-cursor{display:none}}
@media print{.site-cursor{display:none!important}}

/* Preserve muted copy outside the cursor, brighten its inverted pixels inside it. */
@supports ((backdrop-filter:invert(1)) or (-webkit-backdrop-filter:invert(1))){
 .site-cursor.is-muted-copy{mix-blend-mode:normal}
 .site-cursor.is-muted-copy>span{background:transparent;-webkit-backdrop-filter:grayscale(1) brightness(.7) invert(1) contrast(4);backdrop-filter:grayscale(1) brightness(.7) invert(1) contrast(4)}
}

/* Results first, with the brand quote as a quieter supporting detail. */
.hero{padding-bottom:64px;border-bottom:1px solid var(--rule)}
.hero-bottom{grid-template-columns:1.4fr 1fr;gap:clamp(40px,7vw,100px)}
.hero-copy{font-family:Bricolage,Arial,sans-serif;font-size:clamp(27px,3vw,42px);font-weight:600;line-height:1.13;letter-spacing:-.025em;max-width:680px}
.hero-support{font-size:16px;line-height:1.6;max-width:530px;margin-top:18px;color:var(--graphite)}
.hero-proof{font-size:15px;line-height:1.5;margin-top:20px}
.hero-proof strong{font-weight:600}
.hero-quote{justify-self:end;padding-top:6px}
.hero-quote p{font-size:clamp(19px,1.9vw,25px);font-weight:500;line-height:1.3;letter-spacing:-.015em}
.hero-quote cite{font-size:14px;margin-top:10px}
#retention-gaps{padding-top:72px}
@media(max-width:780px){
 .hero{padding-bottom:40px}.hero-bottom{grid-template-columns:1fr;gap:34px}
 .hero-copy{font-size:clamp(27px,6.7vw,38px);line-height:1.16}
 .hero-support{font-size:16px;margin-top:16px}.hero-proof{font-size:14px;margin-top:18px}
 .hero-quote{justify-self:start;padding-top:0}.hero-quote p{font-size:20px}.hero-quote cite{font-size:14px;margin-top:7px}
 #retention-gaps{padding-top:56px}
}

@media(min-width:781px){
 .hero h1{font-size:clamp(64px,9.2vw,144px)}
 .hero-statement{margin:28px 0 32px}
 .hero-actions{margin-top:20px}
}

/* Mush-inspired rhythm, expressed with Foolish typography and materials. */
.hero{border-bottom:0}
.headline-line{overflow:visible;padding-right:.07em;transform:translateX(var(--headline-shift,0px))}
@keyframes headline-enter{from{opacity:0;transform:translateY(.35em)}to{opacity:1;transform:translateY(0)}}
#retention-gaps{padding-block:90px 0;overflow:hidden}
#retention-gaps .section-heading>p,#retention-gaps .problem-grid p:not(.eyebrow),#retention-gaps .problem-grid .eyebrow{color:var(--mist)}
#retention-gaps .problem-grid article{border-color:var(--rule)}
.motion-ribbon{overflow:hidden;margin-top:90px;padding:25px 0 30px;border-top:1px solid var(--rule);user-select:none}
.motion-ribbon-track{display:flex;width:max-content;animation:retention-ribbon 102s linear infinite;animation-play-state:paused}
.motion-ribbon.is-moving .motion-ribbon-track{animation-play-state:running}
.motion-ribbon-track>span{flex-shrink:0;white-space:nowrap;font-family:Bricolage,Arial,sans-serif;font-size:clamp(40px,6.5vw,100px);font-weight:600;letter-spacing:-.035em;line-height:1.15}
.motion-ribbon-track i{font-family:Geist,Arial,sans-serif;font-style:normal;font-weight:600;color:var(--ink);-webkit-text-stroke:2px var(--paper);paint-order:stroke fill;letter-spacing:-.045em}
@keyframes retention-ribbon{to{transform:translateX(-50%)}}
.problem-grid article{translate:0 var(--drift-y,0px)}
.guide-cover{translate:0 0}
.guide.is-moving .guide-cover{animation:guide-hover 7s ease-in-out infinite}
@keyframes guide-hover{0%,100%{translate:0 0}50%{translate:0 -12px}}
.process-steps>div{position:relative}
.process-steps>div:before{content:'';position:absolute;top:-1px;left:0;right:0;height:2px;background:var(--ink);transform:scaleX(var(--step-progress,0));transform-origin:left}
@media(max-width:780px){
 #retention-gaps{padding-top:64px}.motion-ribbon{margin-top:50px;padding-block:20px}
 .headline-line{transform:none!important}.problem-grid article{translate:none!important}
 .motion-ribbon-track>span{font-size:44px}.guide.is-moving .guide-cover{animation:none}
}
@media(prefers-reduced-motion:reduce){
 .headline-line{transform:none!important}.problem-grid article,.guide-cover{translate:none!important}
 .motion-ribbon-track{animation:none!important;width:100%;padding-inline:var(--gutter)}
 .motion-ribbon-track>span{font-size:clamp(28px,5vw,64px);white-space:normal}
 .motion-ribbon-track>span+span{display:none}
}

/* Mobile disclosures keep the three problems compact and in normal document flow. */
.problem-stage>.motion-ribbon{margin-top:64px}
.problem-trigger{display:flex;align-items:center;justify-content:space-between;gap:20px;width:100%;padding:0;border:0;background:none;text-align:left;color:inherit;font:inherit;letter-spacing:inherit;line-height:inherit}
.problem-trigger:disabled{cursor:inherit;opacity:1;-webkit-text-fill-color:currentColor}
.problem-plus{display:none}
.problem-copy[hidden]{display:none}
.hero-top{position:relative;min-height:36px;padding-right:150px}
.hero-signals{position:absolute;right:12px;top:-13px;display:flex;align-items:center;gap:16px;pointer-events:none;user-select:none}
.hero-signal{display:grid;place-items:center;width:62px;height:62px;background:linear-gradient(145deg,#fff9,#d1d3c94d);color:var(--ink);border:1px solid #ffffffdb;border-radius:18px;box-shadow:0 7px 18px #1819160b,inset 0 1px 0 #fff;transform:rotate(-10deg);animation:signal-float 7s ease-in-out infinite;animation-play-state:paused}
.hero-signal svg{width:32px;height:32px}
.signal-sms{width:47px;height:47px;transform:rotate(9deg);animation-delay:-3.5s;border-radius:14px;background:var(--mist)}
.signal-sms svg{width:26px;height:26px}
.hero-signals.is-moving .hero-signal{animation-play-state:running}
@keyframes signal-float{0%,100%{translate:0 0}50%{translate:0 -7px}}
@media(max-width:780px){
 #retention-gaps{padding:40px 0 0}
 #retention-gaps .section-heading{gap:16px;margin-bottom:24px}
 #retention-gaps .section-heading h2{font-size:32px;margin-top:16px}
 #retention-gaps .section-heading>p{font-size:16px;line-height:1.5}
 .problem-grid{gap:0}
 .problem-grid article:nth-child(n){padding:22px 0}
 .problem-grid article:last-child{padding-bottom:0}
 .problem-grid article .eyebrow{margin-bottom:12px}
 .problem-grid article:nth-child(n) h3{font-size:28px;margin-bottom:0;max-width:none}
 .problem-grid .problem-copy{padding-top:18px}
 .problem-trigger{min-height:48px}
 .problem-plus{position:relative;display:block;width:18px;height:18px;flex-shrink:0}
 .problem-plus:before,.problem-plus:after{content:'';position:absolute;background:currentColor;left:0;top:8px;width:18px;height:1px}
 .problem-plus:after{transform:rotate(90deg);transition:transform .2s}
 .problem-trigger[aria-expanded="true"] .problem-plus:after{transform:rotate(0deg)}
 .problem-trigger:disabled .problem-plus{display:none}
 .problem-stage>.motion-ribbon{margin-top:32px;padding-block:18px}
 .hero-top{padding-right:110px;min-height:34px}
 .hero-signals{right:0;top:-4px;gap:10px}
 .hero-signal{width:43px;height:43px;border-radius:12px}
 .hero-signal svg{width:26px;height:26px}
 .signal-sms{width:33px;height:33px;border-radius:10px}
 .signal-sms svg{width:22px;height:22px}
}
@media(prefers-reduced-motion:reduce){.hero-signal{animation:none;translate:none}}

/* One consistent ember across the brand. */
:root{--ember:#f05a28}
.hero h1 .hero-period{display:inline;color:var(--ember)}
.hero-proof{font-size:19px;font-weight:700}
.hero-proof strong{color:var(--ember);font-size:inherit;font-weight:inherit}
.signal-email{background:var(--ember);border-color:var(--ember);color:var(--ink);box-shadow:0 10px 26px #f05a2833}
.hero-actions .button{background:var(--ember);border-color:var(--ember);color:var(--ink)}
.hero-actions .button:hover{background:var(--ember);border-color:var(--ember);color:var(--ink)}
#retention-gaps .problem-grid article .eyebrow{color:var(--ember)}
.motion-ribbon-track i{color:var(--ember);-webkit-text-stroke:0}
.values-grid svg{color:var(--ember)}
.contact .button.light{background:var(--ember);border-color:var(--ember);color:var(--ink)}
.contact .button.light:hover{background:var(--ember);border-color:var(--ember);color:var(--ink)}
.button.booking-cta{gap:12px;background:var(--ember);border-color:var(--ember);color:#fff;font-weight:700;letter-spacing:.045em;text-transform:uppercase;white-space:nowrap}
.mobile-menu .button.booking-cta{display:flex;width:100%;justify-content:center;align-items:center;padding:14px 25px}
.button.booking-cta:hover{background:var(--ember);border-color:var(--ember);color:#fff;box-shadow:0 10px 26px #18191615}
.contact .button.light.booking-cta,.contact .button.light.booking-cta:hover{color:#fff}
.booking-cta .phone-icon{width:16px;height:16px;flex:none;fill:currentColor}
.approach-copy .approach-cta.booking-cta{margin-top:30px}
@media(forced-colors:active){.hero h1 .hero-period,.hero-proof strong,.values-grid svg,#retention-gaps .problem-grid article .eyebrow{color:inherit}}

/* Reader notes: keep the orange deliberate and the hierarchy consistent. */
.creative-accent{color:var(--ember)}
.pillar-icon{color:var(--ember)}
.approach-cta .cta-arrow{display:inline-block;margin-left:.55em;font-size:1.18em;line-height:0;transition:transform .24s var(--ease)}
.approach-cta:hover .cta-arrow{transform:translateX(4px)}
.problem-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
.problem-grid article:nth-child(n) h3{font-size:clamp(29px,2.9vw,42px);max-width:none}
.values .section-heading{display:block}
.process-steps>div:before{background:var(--ember)}
@media(max-width:780px){.problem-grid{grid-template-columns:1fr}.problem-grid article:nth-child(n) h3{font-size:28px}}
@media(prefers-reduced-motion:reduce){.approach-cta .cta-arrow{transition:none}}
@media(forced-colors:active){.creative-accent,.pillar-icon{color:inherit}.creative-accent{background:none;box-shadow:none}}

/* Legal links and clear subscription disclosure. */
.footer-bottom{flex-wrap:wrap}.guide-copy>p.guide-delivery-note{font-size:13px;line-height:1.65}.guide-input-row .button{white-space:normal}

/* Calendly booking: inline contact calendar and full-width native dialog. */
.contact-calendar-shell{margin:60px auto 0;background:#fff;color:var(--ink);border-radius:4px;padding:20px 12px;max-width:1100px}.calendly-host{width:100%;min-width:0;height:720px;position:relative;background:#fff;color:var(--ink)}.calendly-host iframe{display:block;width:100%;height:100%;border:0}.calendar-status{padding:32px;font-size:16px;text-align:center}.contact-calendar-shell>.calendar-external{display:block;margin:10px 16px;text-align:center}#booking-dialog.calendly-dialog{width:min(1120px,calc(100% - 40px));padding:24px;max-height:92svh;background:#fff}.booking-heading{padding:8px 90px 25px 8px}.booking-heading .eyebrow{color:var(--ember);margin-bottom:10px}.booking-heading h2{font-size:38px}.calendly-dialog>.calendar-external{display:block;text-align:center;margin-top:16px}#booking-calendar.calendly-host{padding:0;border:0}#booking-calendar.calendly-host iframe{height:100%}@media(max-width:780px){.contact-calendar-shell{margin-top:35px;padding:0 0 16px}.calendly-host{height:1050px}#booking-dialog.calendly-dialog{width:calc(100% - 16px);padding:14px;max-height:94svh}.booking-heading{padding:12px 65px 22px 5px}.booking-heading h2{font-size:32px}#booking-dialog.calendly-dialog .close-button{right:14px;top:20px}.contact-calendar-shell>.calendar-external{font-size:12px}}

/* Launch: progressively enhanced navigation and guide form states. */
.creative{background:var(--paper)}
.button.booking-cta{font-size:14px}
.guide-copy>p.guide-delivery-note{color:var(--ink);font-size:14px}
.form-trap{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}.guide-status:empty{display:none}.guide-copy>p.guide-status{font-size:14px;line-height:1.6;margin-top:16px}.gallery-track:focus-visible{outline:2px solid var(--ink);outline-offset:-4px}

/* Equivalent carousel copies switch without animating their previous offscreen poses. */
.gallery-track.is-rebasing .gallery-card{transition:none}

.bfcm-package-title{font-family:Geist,Arial,sans-serif;font-size:clamp(20px,2vw,26px);font-weight:700;line-height:1.3;letter-spacing:.035em;text-transform:uppercase}
@media(hover:hover) and (pointer:fine){.gallery-track,.gallery-track .gallery-card-link{cursor:grab}}
.gallery-track.is-dragging{scroll-snap-type:none;scroll-behavior:auto;user-select:none;-webkit-user-select:none}
.gallery-track.is-dragging,.gallery-track.is-dragging .gallery-card-link{cursor:grabbing}

/* Prepare an intent-triggered calendar at its final size without displaying a closed dialog. */
#booking-dialog.is-preparing:not([open]){display:block;position:fixed;inset:0;visibility:hidden;pointer-events:none}

/* Read the hero immediately on phones; the desktop entrance and scroll motion remain. */
@media(max-width:780px){.hero-top,.hero-bottom,.headline-line>span{animation:none!important}}

/* Full-length email images need compositor layers only while being read. */
.gallery-image>img{will-change:auto}
.gallery-card-link:hover .gallery-image>img,.gallery-card-link:focus-visible .gallery-image>img{will-change:transform}

.gallery-track.is-dragging .gallery-card,.gallery-track.is-dragging .gallery-card-link{transition:none}
.gallery-track.is-dragging .gallery-card-link{translate:0}
.gallery-track.is-dragging .gallery-image>img{will-change:auto}

.gallery-card-link{contain:paint}

/* Card poses are two-dimensional; a 3D perspective context adds no visual effect. */
.gallery-track{perspective:none}

/* Small booking copy needs body-text contrast; ember CTAs retain their approved white type. */
.booking-heading .eyebrow{color:var(--ink)}

/* Preserve the calendar area while Calendly initializes. */
.calendly-host{min-height:720px}.calendly-host.is-loading::after{content:'Loading your calendar…';position:absolute;top:20px;left:0;right:0;text-align:center;font-size:14px;color:#51534d;pointer-events:none}@media(max-width:780px){.calendly-host{min-height:1050px}}

@media(prefers-reduced-motion:reduce){.motion-ribbon-track .ribbon-phrase+.ribbon-phrase{display:none}}

/* Partnership packages — local review draft, October 2026. */
.partnerships{background:var(--paper);border-bottom:1px solid var(--rule)}
.partnerships-heading{display:grid;grid-template-columns:1.35fr .65fr;gap:64px;align-items:end;margin-bottom:48px}
.partnerships-heading h2{margin-top:22px;font-size:clamp(40px,4.7vw,70px);max-width:850px}
.partnerships-heading>p{font-size:17px;line-height:1.6;color:var(--graphite);max-width:370px;justify-self:end}
.partnership-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:stretch}
.partnership-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--rule);border-radius:4px;padding:30px clamp(22px,2.4vw,36px) 28px;min-width:0}
.partnership-label{min-height:42px;font-size:14px;font-weight:600;line-height:1.4;letter-spacing:.07em;text-transform:uppercase;color:var(--graphite)}
.partnership-card h3{font-size:clamp(28px,2.9vw,42px);letter-spacing:-.045em;line-height:1.1}
.partnership-card h3>span{color:#F05A28}
.partnership-promise{font-weight:600;font-size:18px;line-height:1.4;margin-top:20px}
.partnership-description{font-size:16px;line-height:1.55;color:var(--graphite);margin-top:12px;min-height:100px}
.partnership-scope{border-top:1px solid var(--rule);padding-top:24px;margin-top:24px;flex:1}
.partnership-includes{font-size:14px;font-weight:600;line-height:1.5;min-height:40px}
.partnership-scope ul{list-style:none;padding:0;margin:12px 0 0;display:grid;gap:14px}
.partnership-scope li{position:relative;padding-left:19px;font-size:16px;line-height:1.5}
.partnership-scope li:before{content:'+';position:absolute;left:0;color:#F05A28;font-weight:600}
.partnership-footnote{font-size:14px;line-height:1.5;color:var(--graphite);margin:28px 0 22px;min-height:42px}
.partnership-card .booking-cta{width:100%;margin-top:auto;min-height:54px;justify-content:center}
.partnership-card-retention{background:var(--ink);color:var(--paper);border-color:var(--ink);--rule:rgba(244,243,238,.25)}
.partnership-card-retention .partnership-label,.partnership-card-retention .partnership-description,.partnership-card-retention .partnership-footnote{color:var(--mist)}
.partnership-sms{font-size:14px;color:var(--graphite);line-height:1.6;margin-top:20px}
.partnership-custom{border-top:1px solid var(--rule);margin-top:40px;padding-top:32px;display:grid;grid-template-columns:1fr 1fr;gap:48px}
.partnership-custom h3{font-size:30px;line-height:1.2}
.partnership-custom p{font-size:16px;color:var(--graphite);max-width:550px}
.partnership-custom .text-link{margin-top:12px}
@media(min-width:1600px){.partnership-description{min-height:75px}}
@media(max-width:1050px){.partnership-grid{gap:14px}.partnership-card{padding-inline:22px}.partnership-card h3{font-size:30px}.partnership-description{min-height:125px}.partnership-scope li{font-size:16px}.partnerships-heading{gap:32px;grid-template-columns:1.2fr .8fr}}
@media(max-width:900px){.partnership-grid{grid-template-columns:1fr}.partnership-card{padding:30px}.partnership-card h3{font-size:38px}.partnership-description{min-height:0;max-width:600px}.partnership-includes{min-height:0}.partnership-label{min-height:32px}.partnership-footnote{min-height:0}.partnerships-heading{grid-template-columns:1fr;gap:24px}.partnerships-heading>p{justify-self:start;max-width:550px}.partnership-custom{grid-template-columns:1fr;gap:16px}.partnerships-heading h2{font-size:clamp(38px,6vw,54px)}}
@media(max-width:420px){.partnership-card{padding-inline:24px}.partnership-card h3{font-size:34px}.partnerships-heading{margin-bottom:32px}.partnership-custom h3{font-size:28px}}

/* Package review: clearer options and compact mobile comparison. */
.partnership-description{min-height:100px}
.partnership-details{display:flex;flex-direction:column;flex:1}
.partnership-details>summary{display:none}
.partnership-scope{margin-top:24px}
.partnership-card .booking-cta{font-size:14px;padding-inline:14px;gap:10px;letter-spacing:.045em}
.partnership-custom{background:var(--mist);border:0;border-left:4px solid #F05A28;border-radius:3px;padding:32px 36px;grid-template-columns:.9fr 1.1fr;align-items:start;margin-top:30px}
.partnership-custom .eyebrow{font-size:13px;color:var(--ink);margin-bottom:16px}
.partnership-custom h3{font-size:clamp(28px,3vw,38px)}
.partnership-custom p{color:var(--ink)}
.partnership-custom .booking-cta{margin-top:22px;font-size:14px}
.partnership-custom .partnership-custom-note{font-size:14px;margin-top:16px;color:#51534d}
@media(max-width:1050px) and (min-width:901px){.partnership-description{min-height:125px}}
@media(max-width:900px){
 .partnership-description{min-height:0}
 .partnership-label{font-size:13px;min-height:0;margin-bottom:16px}
 .partnership-promise{margin-top:16px}
 .partnership-details{display:block;flex:none;border-top:1px solid var(--rule);margin:22px 0}
 .partnership-details>summary{display:flex;align-items:center;gap:12px;padding:16px 0 0;font-size:15px;font-weight:600;min-height:44px}
 .partnership-details .partnership-scope{margin-top:20px;padding-top:0;border:0}
 .partnership-details .partnership-footnote{margin-bottom:0}
 .partnership-custom{grid-template-columns:1fr;padding:28px 24px;gap:20px}
 .partnership-sms{font-size:14px}
}

.partnership-card .partnership-outline{background:#fff;color:#F05A28;border:1.5px solid #F05A28}
.partnership-card .partnership-outline:hover{background:#fff;color:#F05A28;border-color:#F05A28}
.partnership-outline:focus-visible{outline-color:#F05A28}
.foundation-overview{width:960px;padding:56px;scroll-margin-top:110px}
.foundation-overview>.eyebrow{margin-bottom:22px}
.foundation-overview h2{font-size:clamp(34px,4vw,54px);max-width:700px}
.foundation-intro{font-size:18px;line-height:1.6;color:var(--graphite);max-width:680px;margin-top:24px}
.foundation-overview-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px 40px;margin:32px 0}
.foundation-overview-grid h3{font-size:24px;margin-bottom:12px}
.foundation-overview-grid p{font-size:16px;line-height:1.6;color:var(--graphite)}
@media(max-width:780px){.foundation-overview{padding:52px 24px 28px}.foundation-overview-grid{grid-template-columns:1fr;gap:26px}.foundation-overview h2{font-size:36px}}

/* Guide CTA keeps its ink color; the shared cursor supplies inversion. */
.guide-form .button:not(:disabled),.guide-form .button:not(:disabled):hover{background:var(--ink);border-color:var(--ink);color:#fff}
.guide-form .button:after{display:none}

.package-numbers strong .campaign-limit{display:inline;font-family:Geist,sans-serif;font-size:.25em;font-weight:500;letter-spacing:0;margin-right:.35em;vertical-align:middle}

/* Package hierarchy: Growth is familiar; Fool Retention is the flagship. */
.partnership-card{position:relative}
.partnership-grid{margin-top:18px}
.partnership-badge{position:absolute;top:-14px;left:clamp(22px,2.4vw,36px);display:inline-block;padding:5px 11px;border:1px solid var(--rule);border-radius:3px;background:var(--paper);color:var(--ink);font-size:12px;font-weight:600;line-height:1.3;letter-spacing:.035em;white-space:nowrap}
@media(max-width:900px){.partnership-grid{gap:32px}.partnership-badge{left:30px}}
@media(max-width:420px){.partnership-badge{left:24px;font-size:12px}}

@media(min-width:901px){.partnership-promise{min-height:51px}.partnership-description{min-height:125px}}
@media(min-width:1600px){.partnership-description{min-height:100px}}

.partnership-card-growth{border:1px solid #F05A28}
.partnership-card-growth .partnership-badge{background:#fff;color:#F05A28;border-color:#F05A28;text-transform:uppercase;letter-spacing:.055em}

.partnership-card-retention{border-top:4px solid #F05A28;padding-top:27px}

@media(min-width:781px) and (max-width:1150px){.header-inner .brand img{width:150px;height:auto}.desktop-nav{gap:18px;font-size:13px}.desktop-nav .header-cta{padding:14px 16px}}

/* Header buttons do not inherit navigation underlines or the decorative sheen. */
.site-header .button::after{content:none;display:none}

.motion-ribbon .ribbon-round-dot{font-family:Bricolage,Arial,sans-serif;font-style:normal;font-weight:700}

/* Keep the cached thumbnail visible while the responsive detail is decoded. */
.design-artwork{position:relative;min-width:0;overflow:hidden}
.design-artwork>img{display:block;width:100%;height:auto}
.design-artwork #design-preview{position:absolute;inset:0;width:100%;pointer-events:none}
.design-artwork #design-image{opacity:0;position:relative}
.design-artwork.is-ready #design-image{opacity:1}
.design-artwork.is-ready #design-preview{visibility:hidden}