01 / Acquisition
When every sale depends on finding another new customer, your margins keep paying for it.
THE ECOMMERCE RETENTION AGENCY
Email & SMS
that bring
customers back.
We turn your audience into repeat customers.
Strategy, copy, design and delivery. All taken care of.
SMS / MOSA ICEDnow
Your fridge called.
Peach is back. Shall we restock?
The experience
behind Foolish.
7years in ecommerce retention
150+ecommerce brands
$125M+in revenue generated
The problem
Poor retention is
costing you sales.
02 / Email & SMS
Weak signup forms, neglected flows and untargeted sends leave interested shoppers without a good reason to buy.
03 / Customer value
Customers buy once and disappear. The next product, refill or subscription never becomes part of their routine.
Sexy design.
Serious intent.
The retention playbook
The second order
needs a plan.
A signup, a first order, a reason to come back. We connect the moments that turn a customer into a regular.
Strategy, copy, design, build and review.
One joined-up plan, from strategy to the next send.
What we take care of01–07
A-to-Z retention strategy
Start with your products, purchase cycle and account. Turn the findings into a retention playbook: what to build, what to fix and how to judge progress.
List growth
Turn more of your existing traffic into a permission-based audience. Plan signup forms, incentives and preference capture around the products people came for.
Automations & flows
Welcome subscribers, recover abandoned carts, support the first purchase and time the next reminder around how your products are used.
Campaign management
Build the calendar, write the copy, design the email and handle the send. Each campaign has a product, audience and reason for landing in the inbox.
Retention beyond email
Connect subscription, loyalty, referral and review communications to the rest of the customer journey, where those programs fit your store.
Segmentation & deliverability
Use purchase and engagement signals to decide who receives what. Review consent, inactive profiles, sender setup and sending patterns to support inbox placement.
A/B testing & optimization
Test an offer, message, audience or timing decision. Read the result in context, then put useful findings into the next campaign or flow.
Our packages
Find the right plan.
Bring more customers back.
From the foundations to a full retention partnership. Choose the support your brand needs to bring customers back.
One-time setup
Foundation.
Get the essentials working.
The forms and flows your brand needs, built properly and ready for your team to run.
Explore what’s included
Built around your buying cycle:
- Account audit and strategy roadmap
- Pop-up and signup forms
- Core automated email flows
- Copy, design, build and launch checks
- Team handoff and post-launch review
A defined project, ready for your team to run.
Ongoing email management
Growth.
Give every send a job.
Your email program, taken care of. We plan, create, send and improve it as your business grows.
Explore what’s included
Foundation work where needed, plus:
- Campaign strategy and calendar
- Email campaigns, from copy to send
- Flow builds and ongoing optimization
- Prioritized campaign and flow testing
- Segmentation and list health reviews
- Performance reporting and next steps
An ongoing partnership, with priorities reviewed together.
Strategy, execution & coordination
Fool Retention.
Your retention partner. Beyond the inbox.
One connected plan to bring customers back. We manage email and SMS, then build on the subscriptions, loyalty and customer experience opportunities that fit your brand.
Explore what’s included
Everything in Growth, with a wider retention roadmap:
- Email and SMS strategy, flows and campaigns
- A prioritized retention roadmap
- Subscription and replenishment strategy
- Loyalty and referral programs
- Review collection and customer feedback
- Implementation and team coordination
We agree which initiatives to tackle and who handles each part.
SMS can be added to Foundation and Growth. Email and SMS are included in Fool Retention. Platform and messaging fees are separate.
Custom & one-time projects
Need something else?
A flow rebuild. A campaign launch. A different mix of services. We can shape a focused project around what your brand needs.
LET’S TALK ABOUT ITEvery proposal sets out the scope, timing and price before we start.
Black Friday comes once a year.
Make it count.
Campaigns for the rush. Signup forms and flows for the next purchase. Build the whole journey before the season hits.
BFCM Accelerator Package
5core flows
up to 25campaigns
Your offers, shaped into a connected email plan. Strategy, copy, design, setup and pre-send checks included.
- 01
Welcome & signup forms
Match your pop-up, every signup form and welcome email to the BFCM offer.
- 02
Site abandonment
Reconnect with eligible subscribers who left before viewing a product.
- 03
Browse abandonment
Follow up on the products they showed an interest in.
- 04
Cart & checkout recovery
Bring interested shoppers back to their unfinished order.
- 05
Post-purchase
Support the purchase and give the next one a place in the plan.
How do we decide the campaign count?
Your promotional calendar, offers, product range, segments, engagement and available assets determine the scope. We agree the campaign count, flow depth and schedule before starting. Each audience gets the messages relevant to them.
We check tracking, consent and exclusions so site, browse and cart reminders work together. SMS requirements are agreed separately as part of the plan.
How we work together
From the account to the next send
01
Find the gaps.
Review the account, products and buying cycle.
02
Agree the plan.
Develop a comprehensive strategy plan and roadmap, tailored to your business.
03
Make it happen.
Write, design, build and check before it goes out.
04
Make it better.
Read the results. Put what we learn to work.
How we work
High standards.
Brave ideas.
Own the whole job.
From the first brief to the final checks, we keep the work moving. You know who owns each task, what’s next and when it’s due.
Stay curious. Follow through.
Good questions deserve useful answers. We test ideas, act on feedback and keep the agreed work moving.
Clear thinking. Clear next steps.
Know what we’re doing, why it matters and what comes next. Every review connects the results to a clear plan of action.
Be on the same side.
Your stock, launches and customers shape the plan. We listen, challenge respectfully and care about the outcome.
Before we work together
Good questions.
Clear answers.
Scope, input, cost and accountability.
Here’s how we work.
What does Foolish handle?
The retention plan and the work behind it: list growth, flows, email and SMS campaigns, segmentation, deliverability reviews and testing. We also connect subscription, loyalty, referral and review communications where they fit your store. Copy, design, setup and reporting are part of the agreed scope.
Who do you work with?
We work primarily with ecommerce brands, alongside selected service brands that want more from email and SMS. Our clients are founders and lean marketing teams looking for an experienced partner to turn an existing audience into more purchases, bookings and lasting customer relationships.
What happens first?
We audit your current setup, audience, buying cycle and existing customer journeys. The first deliverable is a comprehensive strategy plan and roadmap, tailored to your business. We agree the priorities, scope, responsibilities and approval process before execution begins.
Who will we work with?
You have one point of contact for strategy, priorities and feedback, with the same accountable partner involved from the plan through delivery.
How much does it cost?
We offer Foundation for a one-time setup, Growth for ongoing email management, and Fool Retention for a wider retention partnership. We also take on focused projects and tailored scopes. Pricing depends on your needs and the agreed work. Your proposal sets out the scope, responsibilities and price before you commit.
What will you need from our team?
Account access, product and brand assets, launch dates, stock updates, approved offers and one person who can consolidate feedback. Early copy and creative are reviewed together so the work sounds and feels like your brand.
How will we measure progress?
We agree what success means for your account before the work starts. Reviews consider repeat purchases and business performance alongside platform-attributed revenue. You get the context, the learning and the next action.
Can email replace paid acquisition?
No. Retention works with acquisition. It helps turn the people you attract into customers who return. Bringing in new people still matters.
Will we need to change platforms?
We review your existing tools and confirm that we can work with the setup. A migration needs a business reason. If one is warranted, we explain the work and dependencies before it becomes part of the scope.
How early should we start on BFCM?
Before the promotional period, with time to check list health, adapt forms and flows, agree offers and audiences, produce creative and test the setup. The schedule depends on your starting point and approval process. We confirm what is achievable before committing.
Let’s look at your retention
Get more repeat orders.
We handle strategy, copy, design and delivery, so more of your customers buy again.
BOOK A CALL